Hector Herrera

Web Designer & Digital Marketing Specialist

Professional Summary

A highly skilled and versatile Web Designer & Media Specialist with over 15 years of experience running HEX Creative Works, a digital media company. Adept at designing engaging websites, creating multimedia content, and developing marketing strategies that drive business results. Strong expertise in web design, graphic design, video production, photography, and digital marketing. Passionate about delivering creative solutions that enhance brand visibility and user experience

Key Skills

  • Web Design: UX/UI design, WordPress, HTML/CSS, responsive design
  • Web Development: JavaScript, PHP, database management, site performance optimization, and e-commerce integration
  • Graphic Design: Adobe Creative Suite (Photoshop, Illustrator, Lightroom)
  • Digital Marketing: SEO, email marketing, social media strategy, content creation
  • Video Production: Filming, editing (Adobe Premiere, Final Cut Pro), storyboarding
  • Photography: Product photography, portrait photography, photo editing
  • Project Management: Client relations, budgeting, and team collaboration
  • Branding & Strategy: Logo design, brand identity development, and digital campaigns

Professional Experience

HEX Creative WorksFounder & Creative Director
2005 – Present

  • Web Design & Development: Designed and developed websites for clients across various industries, focusing on user-friendly, responsive designs that prioritize functionality and aesthetic appeal.
  • Marketing & Branding: Created comprehensive digital marketing strategies, including SEO optimization, email marketing, and social media campaigns, leading to increased client visibility and engagement.
  • Graphic Design: Designed logos, brochures, promotional materials, and print advertisements for businesses, ensuring cohesive brand identity and messaging.
  • Video Production: Produced, directed, and edited promotional videos, product demos, and event coverage for clients, delivering high-quality content for digital and social platforms.
  • Photography: Captured high-resolution images for client branding, website content, and marketing campaigns, including product and lifestyle photography.
  • Client Relations: Managed client communications, project timelines, and budgets, ensuring on-time delivery of projects and long-term client satisfaction.
  • Team Leadership: Coordinated a team of freelancers, including web developers, graphic designers, and content creators, to execute complex projects efficiently.